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跨境電商女王蘇菲

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蘇菲有17年以上跨境銷售經驗，是生活在台灣的資深歐美(eBay/Amazon/Etsy/國際官網)跨境賣家及跨境數位行銷師。這裡紀錄我的生活工作及數位轉型筆記。

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最新動態 臉書讚起來

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想走向哪裡，書知道答案

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margin_bottom_small=”20px”]最新文章[/fusion_title][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” content_align=”left” size=”3″ font_size=”18px” animated_font_size=”” line_height=”” letter_spacing=”0.09em” text_color=”#49a987″ animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]閱讀最新上架文章[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_5″ type=”1_5″ layout=”1_5″ spacing=”” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” 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媒體曝光及演講

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經營跨境電商 一路走來始終如一

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radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”fade” animation_direction=”right” animation_speed=”1.0″ filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”false” margin_top=”0%” padding_left=”12%” padding_right=”12%” spacing=”6%” margin_bottom=”40px” background_image=”https://sophiecbm.net/wp-content/uploads/2021/02/17cross德翰_page-01.jpg” padding_top=”12%” padding_bottom=”12%” gradient_start_color=”rgba(48,48,48,0.29)” gradient_end_color=”rgba(0,0,0,0.68)” border_radius_bottom_right=”90px” min_height=”” link=”” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” spacing_right=”3.5999999999999996%” content_layout=”column”][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”diagonal_bottom_left” loop_animation=”off” highlight_width=”12″ highlight_top_margin=”18″ before_text=”” rotation_text=”” highlight_text=”Best author of his generation” after_text=”” content_align=”left” size=”2″ font_size=”” animated_font_size=”” line_height=”” letter_spacing=”” text_color=”#ffffff” animated_text_color=”” highlight_color=”” style_type=”default” sep_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” margin_bottom=”” fusion_font_variant_title_font=””]台北市進出口商業同業公會- 17Cross 跨境電商生態村【2018 台灣跨境電商環境調查】專訪[/fusion_title][fusion_separator style_type=”single solid” sep_color=”rgba(255,255,255,0.3)” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” alignment=”center” 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從成立之初就以跨境電商進入全球市場的德翰國際，經歷被關帳號、不斷試錯的過程，一步步用測試的方式，找出潛在消費者；並透過爭取平台認證，增加商品曝光度，提升客戶服務滿意度及購物流程美好體驗，進而提升消費者的信賴感。

[/fusion_text][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

以往中小企業要接全球訂單多依靠傳統國際貿易形態，四處參展，費用高昂之外又不容易掌握終端消費者的喜好；參展回來後，又是一段漫長的等待與交易過程。但現在，只要用一支手機就可以把商品賣到全世界，也能透過數據分析清楚知道客戶是誰、需求是什麼，這就是跨境電商的魅力。德翰國際負責人張昀庭從職場上班族到自行創業的經驗，經歷過傳統國際貿易與跨境電商兩種貿易形態。她認為，中小企業若要進軍國際，仍然需要兩種模式搭配進行，畢竟各有優點。「別以為跨境電商省時省力，若想要有一定規模，還是得投入相當的人力、時間與金錢。」

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【Case Study 企業實戰】德翰國際
「鎖定特殊消費者，以長銷商品保利潤，避打價格戰」, 【2018 台灣跨境電商環境調查】

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A True Masterpiece, Bravo!

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A Unique View On The World

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媽媽創業家。17年以上跨境銷售經驗，台灣資深歐美 (eBay / Amazon /Etsy/ 國際官網)跨境賣家及跨境數位行銷師。

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